THE "SATICOY" LABEL

     Saticoy Lemon Association was incorporated on February 23,1933. At the first organizational meeting held that day, a brand name contest was authorized for the purpose of selecting the brands to represent the Association. On June 29, 1933 a 1st place prize of $5.00 was awarded to
Leighton R. Stewart for the brand name "Saticoy." The Association board minutes indicate that Mr. Stewart donated his prize to the P.T.A. milk fund of  Saticoy to supply milk for undernourished children.

     The "Saticoy" brand was first registered as a trademark with the United States Patent Office on October 30, 1934. The "Saticoy" label was designed by the Schmidt Lithograph Company of Los Angeles, Ca.

 Below you can view thumbnailed images of 
 Brand Name labels still used today.

History of 
the Label







Sunkist
Saticoy
Ruler
Sespe
All Year
Sea Cured
Somisea
Montalvo

Choice
Cutter
Regent
Galleon
Hardy
Sea Cool
Tepic

Standards
Brimfull
Custom

  allyearimage.jpg (31816 bytes)   anacapaimage.jpg (28618 bytes)   coyimage.jpg (23384 bytes)
  customimage.jpg (29348 bytes)   cutterimage.jpg (34811 bytes)   galleonimage.jpg (31140 bytes)
  hardyimage.jpg (29578 bytes)   keeperimage.jpg (30157 bytes)   montalvoimage.jpg (48774 bytes)
  regentimage.jpg (25160 bytes)   rulerimage.jpg (32261 bytes)   saticoyimage.jpg (28157 bytes)
  
seaboundimage.jpg (52333 bytes)   seacoolimage.jpg (38815 bytes)   seacuredimage.jpg (34341 bytes)
  seatoneimage.jpg (29645 bytes)   selvaimage.jpg (45643 bytes)   sespeimage.jpg (38823 bytes)
 somiseaimage.jpg (33087 bytes)   strandimage.jpg (44817 bytes)   tepicimage.jpg (85651 bytes)

 HISTORY OF THE LABEL

    Back in the 1880s, the art of the fruit crate label began.  Packing houses  would be identified by the label that  was pasted on the end of the fruit crate.  To attract more business, the packers used bright colors and vivid artwork. Through the years, the designs were often changed to appear 'in style'.

   New images were being used every day!  By the mid-1950s, packers discovered the pre-printed cardboard box.  The sudden end of the traditional wooden crate caused large quantities of unused labels.  These unused labels were often thrown away or burned.  The labels that exist today were saved by collectors or former packing house employees.