Saticoy Lemon Association was
incorporated on February 23,1933. At the first organizational meeting held
that day, a brand name contest was authorized for the purpose of selecting
the brands to represent the Association. On June 29, 1933 a 1st place
prize of $5.00 was awarded to
Leighton R. Stewart for the brand name "Saticoy." The Association board minutes indicate that Mr. Stewart donated his prize to the P.T.A. milk fund of Saticoy to supply milk for undernourished children.
The "Saticoy" brand was first registered as a trademark with the United States Patent Office on October 30, 1934. The "Saticoy" label was designed by the Schmidt Lithograph Company of Los Angeles, Ca.
you can view thumbnailed images of
Brand Name labels still used today.
Back in the 1880s, the art of the fruit crate label began. Packing houses would be identified by the label that was pasted on the end of the fruit crate. To attract more business, the packers used bright colors and vivid artwork. Through the years, the designs were often changed to appear 'in style'.
New images were being used every day! By the mid-1950s, packers discovered the pre-printed cardboard box. The sudden end of the traditional wooden crate caused large quantities of unused labels. These unused labels were often thrown away or burned. The labels that exist today were saved by collectors or former packing house employees.